Today, he focuses most of his releases on collaborations with vocalists. Though umru started out in Soundcloud's beat and bass music scenes where he was making "producer music" that focused on sound design rather than songwriting, he has settled into the producer role. His most recent work includes production for Dorian Electra, Rebecca Black, Tommy Cash, and Fraxiom, as well as scoring for artist Hayden Dunham‘s performance at MoMA PS1.
umru’s sound cache sample pack has become a staple among modern producers. The release of his debut EP "search result" on Cook’s PC Music label revealed his strength in merging intense, somatosnareal production with earwormesque performances from a lineup of protohyperpopular vocal talent including Laura Les (of 100 gecs) and Lewis Grant.
This quickly brought umru from high school and online music circles to joining XCX's US and EU tour dates and collaborating with some of pop's most forward-thinking acts. Cook to co-produce the highlight track "I Got It". umru emerged into the pop music zeitgeist with his first production credit on Charli XCX's 2017 mixtape Pop 2, recruited at 18 by A. Brooklyn-based 22-year-old musician umru returns with the third installment of the sounds cache series.
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